Custom Phishing Simulation Templates – Placeholders

When creating a custom phishing simulation template, administrators can insert placeholders that the system dynamically replaces with user-specific or template-specific values when sending the template.

To add a placeholder, open the Compose Email editor and click the tag icon. Then select the required placeholder from the list. The system automatically replaces the placeholder with the relevant value when it sends the simulation email.

Placeholders can be used in the following fields:

  • Email Subject

  • Email Content

Placeholder Name

Placeholder Value

Description

Sender's name

{from_name}

The display name of the sender as defined in the template.

Phishing link URL

{link}

A URL automatically generated by Avanan. If a user clicks this link, the system records the simulation as failed.

Receiver's first name

{receiver_first_name}

The first name of the user receiving the email, as defined in Microsoft Entra.

Receiver's last name

{receiver_last_name}

The last name of the user receiving the email, as defined in Microsoft Entra.

Receiver's full name

{receiver_name}

The full name of the user receiving the email, as defined in Microsoft Entra.

Receiver's organization

{receiver_org}

Avanan automatically populates the name of the organization, based on the recipient domain.

Recipient's email address

{recipient_email_address}

The email address of the recipient, as defined in Microsoft Entra.